Editorial
Guides
Sale-pattern journalism from the same pipeline that powers the deal feed. Every statistic is measured from our own tracking data, and dated.
A walk through one discount's journey from a retailer's claim to a label we'd defend — evidence sources, the tier ladder, and why the top tier is still empty.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
Two-thirds of claimed markdowns are exact multiples of 5%, a third claim you're saving half or more, and “40% OFF” means opposite things at different stores — the numbers behind discount culture.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
The largest sale section we track, measured: the standard cut is 30–50%, the store almost never goes past 60%, and the deepest markdowns cluster in pants and jeans.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
Across 833 live Gymshark markdowns, the median claimed discount is 70% — the same as the store's routine markdown depth. Here's how to actually judge a Gymshark deal.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
Kith's sale section is really a hundred sale sections wearing one banner: Nike and New Balance at 40–50% claimed cuts, the designer rack at 60–70%. A map, by brand.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
That struck-through price on a Shopify store is a free-text field the merchant fills in. What it is technically, what our data says stores do with it, and the three questions that expose a fake one.
Price & Thread editorial · Jul 20, 2026 · data as of July 20, 2026
In production
Written as the underlying data matures — these topics are already under tracking.
- Fashion Nova's 6,340-SKU sale section, measureddata study · soon
- Marine Layer markdowns: the 30% storebrand guide · soon
- Sneaker markdown timing: what colorway cycles do to pricesdata study · soon